CHAPTER 13 - E-BUSINESS

E-BUSINESS

The Internet is a powerful channel that presents new opportunities for an organization to:

• Touch customers
• Enrich products and services with information
• Reduce costs

How do e-commerce and e-business differ?

–      E-commerce – the buying and selling of goods and services over the Internet

–      E-commerce refers only to online transactions

–      E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners

–      E-business refers to online transactions, serving customers and collaborating with business partners

E-BUSINESS MODELS

•          E-business model – an approach to conducting electronic business on the Internet

Business types :

Brick-and-mortar business - operates in a physical store without an Internet presence.

Pure-play (virtual) business - a business that operates on the Internet only without a physical store. Examples include Amazon.com and poplook.com.

Click-and-mortar business – a business that operates in a physical store and on the Internet.  Examples include Cala Qisya and Barnes and Noble.

E-BUSINESS BENEFITS AND CHALLENGE

 E-Business benefits include:

•  Highly accessible
• Increased customer loyalty
• Improved information content
• Increased convenience
• Increased global reach
• Decreased cost

E-business challenges include :

• Protecting consumers
• Leveraging existing systems
• Increasing liability
• Providing security
• Adhering to taxation rules

 There are numerous advantages and limitations in e-business revenue models including : 

• Transaction fees
• License feeS
• Subscription fees
•  Value-added fees
• Advertising fees

MASHUPS

•      Web mashup - a Web site or Web application that uses content from more than one source to create a completely new service. A Web mashup is a Web site or Web application that uses content from more than one source to create a completely new service. The term is typically used in the context of music; putting Jay-Z lyrics over a Radio ahead song makes something old become new. The Web version of a mashup allows users to mix map data, photos, video, news feeds, blog entries and so on.

–      Application programming interface (API) - a set of routines,protocols, and tools for building software applications

–      Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups 

THANK YOU :)